Architect's Design Narratives:

The Puri Casablanca project was developed as a design/build contract for one of the largest conglomerates in Indonesia, with Arc Pac providing design services to the owner through the Schematic Design phase of the project. The project was conceived for the burgeoning middle-class homeowner in Jakarta and was developed to provide efficient, good quality homes for these homeowners.

The apartments configuration reflect the "Hong Kong high-rise apartment" model following the eight unit floor profiles that provides the most efficient use of space on a confined site. By efficiently siting the four 32-story towers, there was abundant space at ground floor for a wide variety of tenant facilities, including extensive garden areas, a large swimming pool, health club, several retail shops and a restaurant. The apartment units themselves were also provided with an upgraded interior fit-out package to distinguish themselves from their competitors.

The architectural vocabulary used in the project was a very modern one to primarily reflect the Owner's intended image for the development, while still maintaining an architectural harmony with the volumes of the four towers. The mass of the towers was scaled down by the use of horizontal banding of the tower facade, while oversized window openings were provided to create a lighter appearance for the tower from the street while also providing more internal daylight and viewing areas for the tenants. The overall image was intended to create a modern and bold statement on the Jakarta skyline that identified the complex as a new and different residential community within the city.

The entire project was built in one phase and was completed in 1998 and has established itself as one of the premier residential addresses in the heart of the city.